Day to day
What using DispatchSEO actually looks like once setup is done - a few minutes a week, and where they go.
On this page
Once the wizard finishes, DispatchSEO settles into a rhythm. Your part takes a few minutes a week; here is where those minutes go.
Ideas arrive in the queue
Once a week the agent researches keywords and files suggestions - each one a card with the keyword, why it looks winnable, and the angle. You approve, reject, or reorder them on the Queue page (or from Claude Code chat; everything the dashboard does, the agent can do over MCP).
Approved ideas become pull requests
The builder picks up the oldest approved idea (one guide a day at most - publishing pace ramps up slowly on purpose) and opens a PR against your site's repo. In semi-automatic mode you press Merge on the dashboard; in automatic mode green PRs merge themselves and you just see "published" in the activity feed.
Numbers accumulate on their own
Rankings, clicks, and impressions land on the dashboard daily. The Home page tells you which SEO stage you're in and what, if anything, needs you.
Problems announce themselves
A failed job shows a red banner on Home, and emails you if you set up the two-minute failure email - worth it in automatic mode, where nobody's looking at the dashboard. No news means it's working - see Troubleshooting when there is news.
Running on a laptop that sleeps? Missed schedules are delays, not failures - content builds catch up on their own when the machine wakes, and the health checks only flag a job that misses its window while the stack is actually running. You'll never be warned about a job that was simply powered off.
A normal week
Open the dashboard once or twice, approve a couple of ideas, merge a couple of PRs, glance at the charts. That's the product.
Data tiers
The tiers stack - start free, add keys when you want more signal:
| Tier | Costs | You get | | --- | --- | --- | | GSC-only (default) | $0 | Rankings from Search Console, keyword ideas from Google Autocomplete + your own impression data | | + SerpApi key | $0 (250 searches/mo free) | Live SERP checks: real positions weekly, page-1 recon before writing | | + DataForSEO | pay per call, prepaid | Search volumes, keyword difficulty, domain rating - the "is this keyword worth winning" numbers |
Honest framing: free mode finds keywords you can win; paid mode also knows which ones are worth winning.