# What DispatchSEO is

> An SEO manager your Claude Code agent drives - research, content that ships as pull requests, and rank tracking, on infrastructure you own.

Source: https://dispatchseo.com/docs/introduction
All docs in one file: https://dispatchseo.com/llms-full.txt

DispatchSEO turns Claude Code into the person who handles your SEO.

Your agent researches keywords, writes the guide, and opens a pull request
against your site's repo. DispatchSEO is the backend it works against: the
queue of ideas waiting for your yes or no, the rankings, the Search Console
numbers, the schedules that make it happen without you asking, and the
dashboard where you approve things.

You spend a few minutes a week. It does the rest.

![The DispatchSEO dashboard Home page, showing the current SEO journey stage, publishing pace, and live Search Console traffic for a connected site](/screenshots/home.png)

## The part that makes it different

Every other AI SEO tool has the same problem: it doesn't know your product. So
it crawls your homepage, infers what you probably do, and writes from that
guess. You can feel it in the output.

Your agent doesn't have that problem. It has your codebase open. It knows what
you built, who it's for, and which claims are actually true.

So DispatchSEO doesn't try to be a writer. It gives that agent the half it's
missing - real search data, a place to keep state between sessions, schedules
that fire while you sleep, and a human approval gate - and gets out of the way.

<Callout type="note" title="What this means in practice">
The backend is deliberately boring. It stores things, it runs jobs on a timer,
and it asks you before publishing. Every judgement call - which keyword is
worth chasing, what angle to take, whether a draft is any good - happens in
your agent, where your product knowledge already lives.
</Callout>

## The loop

<Steps>
  <Step title="Your agent researches">
    Once a week it mines your Search Console data, Google Autocomplete, and
    what it already knows about your product. Each idea lands in a queue with
    the reasoning attached: the keyword, why it looks winnable, the angle.
  </Step>
  <Step title="You approve, or you don't">
    Each idea is a card on the dashboard. Approve, reject, or drag it up the
    queue. Or turn on automatic mode and skip this step entirely.
  </Step>
  <Step title="The builder ships a pull request">
    Every morning, one approved idea becomes a real PR against your repo -
    checked against the live search results first, and run through a sameness
    reviewer so your twelfth guide doesn't read like your third.
  </Step>
  <Step title="It tracks what happened">
    Daily rank checks, hourly Search Console snapshots, index verification.
    When a scheduled job breaks, you get a red banner and an email rather
    than silence.
  </Step>
</Steps>

## Who this is for

You'll get value out of this if:

- **Your site's source lives in a Git repo.** Content arrives as pull requests,
  so this has to be true.
- **You already pay for Claude Code.** Your agent is the engine, and it runs on
  the plan you have. DispatchSEO never bills you for agent usage.
- **You'd rather own the thing than rent it.** One Docker command, your
  machine, your data, AGPL-3.0.

## Who this is not for

Being honest saves you an install:

- **WordPress, Webflow, Ghost, or any database-backed CMS.** There's no repo to
  open a pull request against. This will not work, and there's no workaround
  planned.
- **Anyone wanting content published without review.** You can turn that on -
  but the whole design assumes a human who occasionally says no.
- **Anyone expecting results in two weeks.** SEO doesn't work that way, and the
  product tells you so on the dashboard rather than pretending otherwise.

## What it costs

Nothing, unless you want paid data. The tiers stack:

| Tier | Price | What you get |
| --- | --- | --- |
| Search Console only | **$0** | Rankings from GSC, keyword ideas from Autocomplete and your own impression data |
| + SerpApi free key | **$0** | Live search-result checks, real positions weekly (250 free lookups a month) |
| + DataForSEO | pay per call | Search volume, keyword difficulty, domain rating |

Free mode finds keywords you can win. Paid mode also knows which ones are
worth winning. See [Keyword data sources](/docs/keyword-data) for the detail.

## Where to go next

<CardGrid cols="3">
  <Card title="Quickstart" href="/docs">
    Pick an install path and get it running.
  </Card>
  <Card title="How it works" href="/docs/how-it-works">
    The moving parts, in plain English.
  </Card>
  <Card title="Cloud or self-hosted" href="/docs/choosing-how-to-run-it">
    Two ways to run it. What actually differs.
  </Card>
</CardGrid>

<Callout type="tip" title="Reading this with an agent?">
Every page here is available as plain markdown - add `.md` to any docs URL.
The whole documentation set in one file lives at
[/llms-full.txt](https://dispatchseo.com/llms-full.txt), and there's an index
at [/llms.txt](https://dispatchseo.com/llms.txt).
</Callout>